McKinney Archives - Event Marketer

McKinney Archives - Event Marketer

October 21, 2015

Samsung Experience Sends CES Attendees On Journeys

Samsung is considered one of the highest-profile exhibits on the floor at the International Consumer Electronics Show, generating the highest volume of attendees of any brand. How do you keep that already towering bar rising year after year? By developing experience journeys attendees will want to keep exploring year after year. At CES 2014, that...

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