MC2 Archives - Event Marketer
Cadence Lets its Customers Educate Exhibit Visitors
It would have been easy for electronic design automation company Cadence to simply regurgitate its same ol’ trade show booth at the annual Design Automation Conference. Instead, the company rebuilt its experience from scratch, producing a 100-foot-by-100-foot exhibit that was anything but static. Big, bold, and colorful, the futuristic display centered around a series of...
Canon’s Experience Zones Help Spread Brand Message
Expo 2005 provided a showcase for Canon’s entire range of products in a hands-on environment, as the company sought to build enthusiasm and loyalty among its dealers and clients. Business partners, media and other key influencers were targeted for the invite-only event, and presentations and displays were customized to address each group. The 120,000-square-foot footprint...
AMD Uses 3D to Attract Broadcasting and Film Pros
A retro-futuristic space encouraged visitors to “Break Free” from the limits of competitors’ technology, part of an effort by AMD to make sure everyone at the National Association of Broadcasters show knew its microprocessors are the go-to option for broadcasting and film professionals. To get the buzz going, pre-show mailers drove traffic to the booth...