Matter Inc. Archives - Event Marketer

ULTRA Dog House Mobile Tour Visits Farmers Markets

Nutro proved it can really rock the dog house with its ULTRA Dog House tour that visited farmer’s markets and local festivals in Chicago and New York City last summer. The doghouse design of the vehicle caught conasumers’ eyes and pulled them over to learn about the brand and get some goodies. Pets fetched samples...

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Microsoft Xbox One Retail Launch Targets Families

Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system that offers complex interactive games for core gamers, as well as family-friendly physical activity gaming, Microsoft wanted to get gamers and families amped...

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