MASS Hispanic Marketing Archives - Event Marketer
Unilever Targets Hispanic Women with Retail Cook-Offs
In order to inspire Hispanic women to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the year-long, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held inside supermarkets and at festivals in the hopes of becoming one of two finalists...