MASS Hispanic Marketing Archives - Event Marketer

MASS Hispanic Marketing Archives - Event Marketer

November 17, 2015

Unilever Targets Hispanic Women with Retail Cook-Offs

In order to inspire Hispanic women to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the year-long, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held inside supermarkets and at festivals in the hopes of becoming one of two finalists...

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November 2, 2015

Unilever Hosts Consumer Cooking Competitions

In order to inspire Hispanic women ages 18 to 49 to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the yearlong, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held in supermarkets and at festivals in the hopes of...

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