MAS Event + Design Archives - Event Marketer

MAS Event + Design Archives - Event Marketer

October 27, 2015

Nespresso Offers Personalized Sampling Engagement

Nespresso was interested in challenging the preconceptions of high-end coffee consumers, and showing them that the brand is as much of a coffee snob as they are. To introduce a wide variety of its coffees to affluent and well-heeled professional consumers in an efficient and time-sensitive way, the brand went to one of the most...

read more

October 23, 2015

Google Think Series App Offers ‘Snackable’ Content

Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom...

read more

October 22, 2015

Google Woos the C-Suite with Think Series Tech

For many brands, event technology is part of the experience. But for others the event technology is the experience. Google’s Think Events are a series of such event technology experiences designed to engage and inspire senior executives and cmos from Google’s biggest client companies. The goal at this year’s event was to show customers the...

read more

October 22, 2015

Google Think Series Offers Customized Experiences

Is it possible to deliver a personalized event experience to each and every one of your attendees? For its 2014 Think Event series, Google did just that with a customized event experience that amplified on-stage programming and entertained clients in a uniquely Google way. Using a series of custom-built experiential solutions, every attendee was taken...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |