Maritz Interactions Archives - Event Marketer

Maritz Interactions Archives - Event Marketer

November 2, 2015

Honda Helps Drive Volunteer Litter Clean-Ups

Honda teamed up with nonprofit group Keep America Beautiful and its own dealerships across the country in an effort to keep the nation’s streets, roads and highways clean. Road to a Cleaner America brought Honda corporate management, district management, dealers and staff, as well as KAB staff and volunteers together to clean litter and debris...

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October 29, 2015

Toyota’s Playful Strategy Scores with Sports Fans

After signing on as one of the first major sponsors of the Dew Action Sports Tour’s inaugural season, Toyota stepped up with an activation plan that maxed out its on-site presence, tied in the brand’s “Moving forward” tagline, and made the vehicles relevant to the skateboard, cycling and motocross fans who filled the venues. The...

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