Marcus Thomas Archives - Event Marketer

Marcus Thomas Archives - Event Marketer

March 23, 2016

For Swisspers, a Provocative Campaign with Lasting Results

Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social...

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