Manifold Archives - Event Marketer

Manifold Archives - Event Marketer

August 23, 2016

LinkedIn Sharpens Member Profiles Via Mobile Tour

Professional headshots are out of reach for many social media users, compelling some to post their most recent vacation selfie instead. (Yes, we can still see that shot of tequila, Frank.) With this issue in mind along with data showing profiles with a photo receive an average of 14 times more views than those without,...

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March 23, 2016

GE Revs Discussions Among Thought Leaders

GE’s Minds + Machines conference brought together Fortune 500 executives, thought leaders, academics, journalists and top customers. But the real star of the one-day conference just might have been a 22,000-pound GEnx jet engine. With the engine situated center stage, attendees were invited to explore the industrial venue of San Francisco’s Dogpatch Studios. The space...

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February 29, 2016

Intel’s Hands-on Tour Employs a Spaceship Theme

Intel’s InsideOut Experience global tour was housed in a 40-foot futuristic container that offered hands-on engagement with tablets, wearables, Oculus Rift and RealSense hands-free tech. Digital screens wrapped the interior offering product information (like 3D-rendered sequences). The design concept was built around a spaceship theme evoking mystery and intrigue. This included blue lighting, hydraulics to...

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February 29, 2016

LinkedIn Makes Connections on Picture Opportunity Tour

LinkedIn is known for digital networking, but to put a face to the business-minded social media site and connect users, it launched the Picture Opportunity Tour. For it, the brand and partner Manifold built a fully customized 24-foot box truck from the ground up, allowing the team to tailor each detail to the needs of...

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October 22, 2015

Sungevity Hits the Road in Solar-Powered Trucks

Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties....

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