Manifold Archives - Event Marketer
GitHub’s Hyper-personalized ‘Unconference’ Blends Tech and Interactive Art
GitHub is a pioneer in the “unconference” space. For the last five years, the software development platform has hosted developers, executives and industry leaders at GitHub Universe, a wonderland of learning, networking and sensory experiences that combine technology and art. In fact, the event’s creative brief describes the approach as “Burning Man meets TED.” The...
Zillow’s Homey Exhibit Features Laminate Surfaces and Lush Greenery
For its 800-square-foot space at the NAHB International Builders’ Show, Zillow unveiled a booth with a suitably homey feel. Domestic touches included wood laminate flooring, mid-century modern furniture, blood wood laminate countertops, a 10-foot central gallery wall and lush houseplants. But the exhibit’s signature architectural element was a powder-coated aluminum roof frame. Hovering above the...
High West Hits the Road with a Whiskey Sampling Tour
The High West Whiskey Run gave visitors in eight key markets across the nation the feeling that they had been transported to one of the brand’s flagship locations in its Utah home base. (One of those spots, located in Old Town Park City, is the world’s only ski-in gastro distillery, so… not a bad place...
Uber brings fan on the ride of there life to the “Theatre of Dreams”
Manchester United has a global fan base, but only one percent of it gets the opportunity to visit Old Trafford, the team’s home stadium, in person. So, Uber leaned on the theme of transportation and teleported its riders to the “Theatre of Dreams” in a fully immersive game-day experience that brought the essence of the...