MacLaren Archives - Event Marketer

MacLaren Archives - Event Marketer

December 29, 2015

GM Takes Over the Streets at the Olympics

General Motors Canada used the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since 1976) used a combination of mass blitz and targeted touches to both blanket Vancouver and encourage test-drives. The company, which donated some 4,600...

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