LimeGreen Moroch Archives - Event Marketer

LimeGreen Moroch Archives - Event Marketer

August 23, 2016

Kia Event Series Recognizes Community Game Changers

African-Americans over-index on the ownership of Kia vehicles, but Kia is outranked by a number of auto brands in sales to African-Americans. To increase engagement among this growing demo, and drive consideration, trial and loyalty, Kia created the Inspirationally Crafted event series in New York City and Los Angeles, evenings of gourmet food, drink and...

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