LEO Events Archives - Event Marketer
Kowa Pharmaceuticals Leans into Steampunk-inspired Staging
“Building the Future” was the theme for Kowa Pharmaceuticals’ January 2020 National Sales Meeting. So the event’s design tended toward a steampunk/industrial aesthetic, with elements meant to evoke inspiration and forward thinking. For the general session stage, the dominant element was a large perforated metal truss structure (think Erector Set on steroids), and designers layered...
Walmart’s Mainstage Event Features Five Turntables and 33 Million Pixels
For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled...
Walmart’s annual Shareholders Week broke down barriers for their associates all over the World
Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International...
Sherwin-Williams Event Celebrates 150 Colorful Years
Celebration 150 marked Sherwin-Williams’ 150th anniversary by commemorating its legacy and Code of Principles written by co-founder Henry Sherwin, and inspiring employees to carry them forward. Held at Amway Center in Orlando, the 75-minute experience involved the international audience of 12,000 from the moment they entered the arena until they boarded buses for a surprise...