Legacy Marketing Partners Archives - Event Marketer

Legacy Marketing Partners Archives - Event Marketer

December 28, 2015

Burger King Puts Families First with BK FamFests

What better way to connect with consumers than to treat them like family? And that’s just what Burger King did via BK FamFest, a six-city festival that traveled to public parks in top African-American markets with a free day of family-reunion style fun including entertainment, local djs, family-friendly activities and BK product sampling. At the...

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December 23, 2015

L’Oreal Cleans Up on College Campuses

L’Oreal Paris gave away facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach, the Go Beyond Clean College Campus Tour hit 10 campuses over six weeks. “The objective is to create an on-campus experience that builds trial and awareness,” says...

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December 23, 2015

Burger King Stuffs Consumer Wallets with Big Bucks

At a time when consumers are munching more peanut butter than porterhouse, what better way to engage them than by putting some greenbacks in their pockets? That’s exactly what Burger King did in the fall of 2008 when it dropped more than 14,000 of the King’s “wallets” in Chicago, Orlando and Phoenix. This buzz-generating program...

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November 6, 2015

International Truck and Engine Rewards Top Performers

The Diamond Club is International’s way of honoring the top performers within its various business units, and in 2005, winners headed to San Diego for a few days of meetings, fun and relaxation. A welcome reception the first night of the event revolved around a dealer resource center—a mini trade show that gave winners some...

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November 2, 2015

Stoli Activates a Hip Hotel Sampling Experience

Stoli likes the nightlife, baby. And where could be better to feel the vibe than in a hip hotel tricked out with Russian opulence and homage to the motherland inspired by the brand’s heritage but cool enough to appeal to today’s trendy 21- to-35-year-olds. Want to sample the smooth, soft ultra-premium Stoli Elit? It’s here....

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