Kindle Communications Archives - Event Marketer

Kindle Communications Archives - Event Marketer

October 14, 2015

McDonald’s Serves Up the Big Mac of Event Apps

McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital participants. While the website was a valuable resource for attendees, the app served as the primary communication vehicle on-site. Among its key features: WWChat,...

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