KemperLesnik Archives - Event Marketer

KemperLesnik Archives - Event Marketer

February 9, 2017

McDonald’s Turns NASCAR Fans into a Pit Crew with VR

McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging the HTC Vive virtual reality system, the fast food behemoth’s Pit Crew Experience popped up at 10 race locations throughout the NASCAR Sprint Cup series. Armed...

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