JWT Archives - Event Marketer

JWT Archives - Event Marketer

December 30, 2015

Ford Reaches Women with Warriors in Pink Campaign

Ford wanted to raise money for Susan G. Komen for the Cure while leveraging the partnership to drive sales among women ages 18-24, so the carmaker took the message to the people in 2008 through Race for the Cure events, grassroots efforts and sweepstakes offers. By activating at 117 Race events, Ford reached over 1.5...

read more

December 29, 2015

Ford Connects with Bull Riders at Annual Riding Event

In 2009, Ford Trucks took its seventh year as sponsor of Professional Bull Riders (PBR) to a new level to attract key consumers, improve brand opinion, consideration and purchases. As the official title sponsor of the PBR Built Ford Tough Series, Ford activated at 33 events between January and November, leading up to the World...

read more

December 28, 2015

Ford Puts a New Spin on Tupperware Parties

Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. On May 19, 2009, Ford tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale with...

read more

December 23, 2015

Ford Puts Fiestas in the Hands of Tweeting Trendsetters

Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with the car, traveling as “agents” on special “missions” who then related their experiences through social media sites like Facebook and Twitter. The...

read more

December 10, 2015

Ford Organizes 1,000 ‘American Idol’ House Parties

Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. Ford last year, on May 19, tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |