JUXT Interactive Archives - Event Marketer

JUXT Interactive Archives - Event Marketer

December 28, 2015

Sprite Offers a Backstage Look at Step Competitions

Sprite was looking to promote its sponsorship of the Sprite Step Off, a step competition series that featured 30 live events in more than 20 cities. To spread the word about the events and be perceived as a place to celebrate the creativity and originality of the multicultural college experience through stepping, scholarship and service,...

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October 27, 2015

Cisco Unveils a Virtual Sales Meeting Strategy

Cisco’s Global Sales Experience (GSX) in 2009 was one of the industry’s largest—and boldest—virtual events of the year. In an effort to save costs (it was the height of the recession, after all), the company decided to transform its annual weeklong sales meeting from a real-world event with a 20-year history into a 100-percent virtual...

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