JT Mega Archives - Event Marketer

JT Mega Archives - Event Marketer

February 29, 2016

Hormel’s Mobile Tour Takes the Artistic Route

In the high-stakes New York metropolitan area deli market, Hormel’s Di Lusso wanted to prove its salami is a work of art. Its 22-foot truck hit 34 locations in one month and invited consumers to create artwork on a 100-foot community canvas welded to the side that, using crankshafts, could be scrolled to reveal a...

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