John Halloran and Associates Archives - Event Marketer

John Halloran and Associates Archives - Event Marketer

August 24, 2016

Intel Turns Keynote into Tech-Fueled Extravaganza

Intel transformed its opening keynote at CES 2016 into an extension of its highly immersive exhibit experience on the show floor. With an emphasis on changing industry perceptions of the company from a PC powerhouse to one that is reimagining consumer experiences across sports, fashion, music, robotics, health and the maker movement, the keynote, with...

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