Iris Experience Archives - Event Marketer

Iris Experience Archives - Event Marketer

January 6, 2016

Sony Strikes a Chord with its ‘Sound Snacking’ Tour

Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music. “Sound Snacking” capitalizes on insights from a Sony Ericsson study that suggests consumers like to download short snippets of songs rather...

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October 30, 2015

Sony Ericsson Lights Up the Tennis Court with EDM

Sony Ericsson’s Night Tennis put a new spin on an old sport, combining the best elements of sport, music and fashion in a cool and relevant way that made a smash hit with its target audience—hip 16- to 25-year-olds, key influencers and trendsetters. It turned out the lights and turned on the action as semi-professional...

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