Invision Communications Archives - Page 2 of 2 - Event Marketer
MobileIron’s Headphones Sound Proof the Ballroom
It looked like a simple pair of headphones, but for MobileIron, it was a cutting-edge technology tool that impressed attendees, generated buzz and wooed Millennials. The headphones were actually Simultaneous Interpretation Headsets (provider: ProLingo), but rather than interpreting the show’s presentations into another language, the technology helped MobileIron transform a hotel ballroom into a buzzing...
Oracle Combines Two Conferences to Tell Brand Story
Oracle’s Open World conference took on new importance last year, as the software giant had acquired its former rival PeopleSoft, and many of its acquired customers would be among the 32,000 at the long-running annual event. “We had more stories to tell across both sides of our business,” says Paul Salinger, Oracle’s senior director-event production...
Symantec Builds a Media-Rich Event Entrance Tunnel
Symantec had “tunnel vision” when it introduced its newest tools, technologies and techniques to IT professionals and executives attending Vision 2006. Its media-rich conference environment featured a walk-in tunnel that mapped graphic animations three-dimensionally on all surfaces. As attendees progressed through the tunnel, live animation sequences zipped across the screen walls while a specially created...
Genentech Sales Meeting Inspires Employee Pride
The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause” for a year of strong sales. Its goal was to inspire pride in its employees and express what is behind all of their...