Intersport Archives - Event Marketer

Under Armour Engages High School Athletes with Training, Networking, Stunts

Under Armour’s All-America Football and Volleyball Game brings together the top 100 high school football and top 24 high school volleyball players in the nation to train, network, gear them up and indulge them in a week’s worth of stunts, experiences and opportunities designed to support them on their individual journeys. The event space: a...

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Under Armour All-American Game Connects with Teens

It’s tough to connect with teens (to say the least) so Under Armour created a platform that gives its brand, and presenting partner American Family Insurance, access to America’s next generation of high school athletes, their parents and their fans. The Under Armour All-America Game gathers the country’s top football players for a one-time contest...

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Cadillac Aces the High-Impact Event with Golf Hybrid

Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics. The events offered a high-exposure, low-pressure environment for 1,000 participants a day—500 in the morning, 500 in the afternoon—who got up-close and personal with the cars, received...

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