Intersport Archives - Event Marketer

Intersport Archives - Event Marketer

October 20, 2015

Under Armour All-American Game Connects with Teens

It’s tough to connect with teens (to say the least) so Under Armour created a platform that gives its brand, and presenting partner American Family Insurance, access to America’s next generation of high school athletes, their parents and their fans. The Under Armour All-America Game gathers the country’s top football players for a one-time contest...

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October 13, 2015

Cadillac Aces the High-Impact Event with Golf Hybrid

Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics. The events offered a high-exposure, low-pressure environment for 1,000 participants a day—500 in the morning, 500 in the afternoon—who got up-close and personal with the cars, received...

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