Interbrand Design Forum Archives - Event Marketer

Interbrand Design Forum Archives - Event Marketer

December 1, 2015

Amway Reimagines the Visitor Journey with RFID Triggers

Amway’s Center for Optimal Health (COH) is a 33,000-square-foot space dedicated to teaching and training 20,000 visitors and Amway Business Owners each year. To give its Nutrilite brand a boost, the company commissioned a reimagination of the visitor journey. The result: a series of seamlessly connected environments that mix the vibrant colors and materials of...

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