Inhance Digital Archives - Event Marketer

Inhance Digital Archives - Event Marketer

October 26, 2015

Monster’s SHRM Booth Hosts a 3D Match Game

Career website Monster.com wanted to add cutting-edge high-tech tools to its resume of services designed just for HR professionals, so it rolled out a new booth that was wired for action at the 2010 Society for Human Resource Management (SHRM) show in San Diego. A 12-player 3D “Monster Candidate Match Game” invited visitors to match...

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October 26, 2015

Augmented Reality Transforms Monster’s SHRM Booth

Looking for talented employees and seeking the right job have come a long way since the days of circling the want ads. So to prove to HR professionals that its tools are tech-savvy and industry leading, Monster rolled out a new booth at the 2010 Society for Human Resource Management (SHRM) show in San Diego...

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October 26, 2015

U.S. Air Force Gathers Leads with a Sci-Fi Tech Experience

The Command Center Alpha mobile tour immersed visitors in the sci-fi world of the U.S. Air Force via Augmented Reality, 3D computer graphics, games, videos, audio and digital downloads. The objective was to change people’s perceptions about the Air Force while generating qualified leads. Visitors registered at stations powered by Apple iPads and were categorized...

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October 26, 2015

Raytheon Combines 3D and Touch Hotspots at Air Show

We all know what a smartphone is. Soon, soldiers in the field and military pilots will be wearing smart helmets and carrying portable devices equipped with Aviation Warrior technology from Raytheon that will keep them as wired into their surroundings as any teen trolling the mall. Only instead of keeping up with their friends, these...

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October 23, 2015

FMC’s Multi-Touch Mural Showcases its Offerings

Offshore drilling rigs aren’t easy to transport to the trade show floor. So technology became the star of oil and gas equipment technology company FMC’s trade show booth, which this year offered a multi-faceted campaign fueled by digital content. With a goal of driving traffic to the booth and engaging reps with potential customers, the...

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