Infinity Marketing Archives - Event Marketer

Infinity Marketing Archives - Event Marketer

December 22, 2015

Promethean Uses Tour to Boost Trade-Show Numbers

When interactive learning technology provider Promethean saw trade-show attendance drop in 2009, it created the ActivClassroom Experiential Tour, which takes its products directly to customers and beefs up its experiences at industry events. The tour is geared toward school district decision-makers at K-12 schools, such as superintendents, principals, teachers and IT consultants. It travels in...

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