Impact XM Archives - Event Marketer

Impact XM Archives - Event Marketer

March 7, 2016

Canada Goose Promotes Outerwear with Walk-in Freezer

Canada Goose is a high-tech outdoor apparel brand whose ISPO 2015 exhibit took on the aspects of an arctic base camp along with a luxury, retail environment that told an immersive brand story. The highlight was a walk-in freezer dubbed the Thermal Experience Simulator where at a temperature of minus 35 degrees attendees could test...

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