IMG Archives - Event Marketer

IMG Archives - Event Marketer

October 29, 2015

Verizon Eyes Philanthropy for Dave Matthews Tour

For its sponsorship of a four-stop mini-tour by Dave Matthews Band, Verizon unleashed a full mix of activation tools. Concertgoers got chances to play with a range of Verizon products, of course, but the company also added activities to complement the events, pulled in elements from its other sponsorships, deployed a philanthropic angle and used...

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October 29, 2015

DHL Scores Home Runs with MLB Hometown Heroes

DHL scored a home run last summer with its Major League Baseball Hometown Heroes program, which celebrated the history of America’s favorite pastime and created an emotional connection with fans of all ages. Each MLB franchise nominated five players for the official ballot. Fans voted from July 18 to September 17 at the stadiums, online...

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