Imagination Archives - Page 2 of 4 - Event Marketer
Ford’s newest Explorer was seen specifically through the eyes of the attendees at Detroit Auto Show
It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements...
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto...
Ford lets attendees star in their own movie
WHY THE JUDGES LOVE IT: At the North American Auto Show, Ford commemorated the 50th anniversary of the film “Bullitt” by giving attendees a chance to star in their own movie trailer, which re-created the film’s iconic chase scene. Participants posed in front of a green screen for the main shot, then completed three “scenes”...
Ford Transforms Auto Show Attendees into Movie Stars
The world was perplexed when the 1968 Mustang Bullitt from Steve McQueen’s classic “Bullitt” was lost after filming. But in 2017, Ford located the coveted automobile and set out to surprise and delight car fans by unveiling it at the 2018 Detroit Auto Show. There, the brand leveraged the vehicle’s nostalgia factor to drive affinity...