Imagination Archives - Event Marketer

Imagination Archives - Event Marketer

August 9, 2017

Ford Illustrates the Future of Mobility Via Group VR

Ford has long been recognized as a leading global automotive brand, but in today’s fast-changing world, it needed to drive consumer awareness of its cutting-edge mobility innovations in the form of apps, ride sharing, autonomous vehicles and electric cars. Ford’s multi-person Future Mobility VR activation engaged attendees at the North American International Auto Show on...

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February 8, 2017

Ford Targets Younger Demo With Crowdsourced News Show

Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z car buyers of the future and encouraged on-stand and online conversation with the brand. Ford Social Square was presented by social media celebrities...

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May 11, 2016

TOTO Booth Creates System for Displaying New Products

The Kitchen/Bath Industry Show (K/BIS) is the most important event of the year for TOTO, so to showcase its range of luxury products and set the brand apart in a new way, the company hit the show floor last April with an all-new, 63,000-square-foot booth that was designed to create a system for displaying new...

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May 10, 2016

Ford Unifies VIPs with the Feel Football Suite

At the Union of European Football Association’s championship game in Moscow in May, Ford created excitement for its new model, the Kuga, by providing a “money-can’t-buy” hospitality experience for its 595 guests and VIPs from 48 markets. The destination: an exclusive Feel Football Suite for invited guests, who were members of senior management, market heads,...

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May 10, 2016

Oneworld Boosts Awareness with Travel Stations

Oneworld needed to inform its frequent fliers about what the brand does for them every day, so the company set up a series of Travel Stations at key airports across Europe from September to December. The installations offered free travel-related lifestyle content and information about Oneworld to business and leisure travelers via surface computing touchscreen...

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