Ignition Archives - Page 4 of 4 - Event Marketer
Dannon Rolls Out Colorful Yogurt Sampling Trucks
In what had to be one of the most fun pitch meetings ever, Dannon last year greenlit the creation of a mobile vehicle that looked exactly like three cups of Oikos Greek yogurt—on wheels. Part food truck, part sampling experience, the Dannon Oikos Sampling Trucks crisscrossed the country for seven months to reach health-conscious females...