Ignition Archives - Event Marketer

Ignition Archives - Event Marketer

March 23, 2016

Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics

Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and...

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December 28, 2015

Coca-Cola Traces Brand History with Cool Interactives

The massive Coca-Cola experience had lines up to two hours long at the 2010 Winter Olympics, but those who waited were rewarded. The 8,600 square-foot Coca-Cola Pavilion experience began with high-fives on the way in from perky brand ambassadors hell-bent on making visitors happy. Next came a mini museum tour of Coke memorabilia and displays...

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December 22, 2015

Aquarius Educates Consumers About Water Conservation

One look at the colorful Aquarius Spring! bus during its 20-week road trip may have had you thinking that the Age of Aquarius had surely dawned. But actually, the vegetable-oil powered, retrofitted school bus, complete with roof-top solar panels and a generator for powering its TV monitor, wireless microphone and other high-tech doodads, was the...

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December 22, 2015

Green is the New Red for Coke at Winter Olympics

Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to in-house estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star program....

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November 20, 2015

Indy Racing League Embarks on a Multi-Vehicle Fan Tour

The genius was in the separate-yet-together formula. The Indy Racing League mobile Fan Experience featured four standalone vehicles that invaded a market, split up for targeted events, then combined a few days later for a group experience at weekend races. Built to introduce the oval-track, open-wheel racing league to the consumer populace, plus sell tickets,...

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