id4 Event Services Archives - Event Marketer

id4 Event Services Archives - Event Marketer

August 25, 2016

HP Highlights New Brand with Transformation Zones

When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its new logo and branding to generate buzz for Discover London 2015, HPE’s semi-annual open forum business conference. At...

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