House Party Inc. Archives - Event Marketer

House Party Inc. Archives - Event Marketer

December 28, 2015

Ford Puts a New Spin on Tupperware Parties

Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. On May 19, 2009, Ford tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale with...

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