Hill Holiday Archives - Event Marketer

Hill Holiday Archives - Event Marketer

December 15, 2015

Merrell Sends Festivalgoers on a VR Hike in the Alps

Outdoor shoe brand Merrell has enjoyed a long history of loyalty among serious hikers and outdoor enthusiasts. But it was in need of a little extra adrenaline to shed its “brown shoe” reputation and get younger audiences excited about its brand. Enter the Sundance Film Festival, one of the world’s only events where lovers of...

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