HelloWorld Archives - Event Marketer

HelloWorld Archives - Event Marketer

October 16, 2015

Amex Pivots Toward a Streamlined Sponsorship

American Express has been a partner of U.S. Open Golf Championship since 2006. This year, the brand wanted to offer fans a deeper engagement with its brand through a wearable tech solution that allowed it to tie the entire American Express experience together for fans—before the event, during the event within its 80-foot by 80-foot...

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