Hellmich Archives - Event Marketer

Hellmich Archives - Event Marketer

November 19, 2015

EA Packs Gameplay, Green Screen into a Mobile Hub

Electronic Arts wanted to take high-def video game sampling beyond the standard retail and shopping mall experiences. So was born The Hub, an 18-wheel mobile tour that EA took to music festivals, community events, sporting matches and theme parks throughout the UK and Ireland last summer. The Hub was based on a tri-axle step framed...

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