Helios Interactive Technologies Archives - Event Marketer

Helios Interactive Technologies Archives - Event Marketer

October 27, 2015

Nespresso Offers Personalized Sampling Engagement

Nespresso was interested in challenging the preconceptions of high-end coffee consumers, and showing them that the brand is as much of a coffee snob as they are. To introduce a wide variety of its coffees to affluent and well-heeled professional consumers in an efficient and time-sensitive way, the brand went to one of the most...

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October 26, 2015

McDonald’s App Brings the Supply Chain into Focus

McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content included videos, photos, diagrams and graphics highlighting supply chain initiatives. Brand ambassadors equipped with iPads facilitated personal discussions. The McDonald’s Place and Promotion introduced social media and...

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