Harpo Live Archives - Event Marketer

Harpo Live Archives - Event Marketer

October 15, 2015

Oprah Employs a One-and-Done Registration Process

Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted to leverage technology to have one (and only one) paperless registration and waiver-consent process. It also wanted to seamlessly integrate...

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October 7, 2015

Oprah Tour Takes a Social-by-Design Approach

Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable experience that made a data capture tool, the O Tour Wristband, a core part of the show. The...

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