Group360 Archives - Event Marketer

Group360 Archives - Event Marketer

October 7, 2015

Michelob Ultra Delivers Sales Around PGA Tour

Although Michelob Ultra is popular among the active-lifestyle set, Anheuser-Busch wanted to create a retail promotion to reach a broader base of light beer drinkers with a focus on 35- to 49-year-old males. The brewer leveraged its sponsorship of the PGA Tour and created the Michelob Ultra Foursome golf text-to-win sweepstakes, which was promoted at...

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