October 7, 2015
Although Michelob Ultra is popular among the active-lifestyle set, Anheuser-Busch wanted to create a retail promotion to reach a broader base of light beer drinkers with a focus on 35- to 49-year-old males. The brewer leveraged its sponsorship of the PGA Tour and created the Michelob Ultra Foursome golf text-to-win sweepstakes, which was promoted at...
read more
