Group Delphi Archives - Event Marketer
Slack Booth Fosters Engagement With Natural Elements
Slack had quite a job at Dreamforce, Salesforce.com’s mega technology conference. The communications software platform that entered the scene in 2013 needed to show off its industry leadership among 171,000 savvy professionals who have a desire to streamline their processes, and have many options to do so. With its light-handed, playful and modest activation teeming...
SAP Brings Messaging to Life with Live Acrobats
Cloud-based human capital management software solutions. Phew. It’s what SAP’s SuccessFactors offers Human Resource professionals. But that jargon-filled description alone doesn’t bring to life how good tools can help HR folks swiftly manage the complexities of the working world today, and become “heroes” at their companies in the process. At the HR Technology Conference &...
Medtronic Woos Attendees with a Multi-Touch Wall
For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...