Group Delphi Archives - Event Marketer

Group Delphi Archives - Event Marketer

July 13, 2017

Slack Booth Fosters Engagement With Natural Elements

Slack had quite a job at Dreamforce,’s mega technology conference. The communications software platform that entered the scene in 2013 needed to show off its industry leadership among 171,000 savvy professionals who have a desire to streamline their processes, and have many options to do so. With its light-handed, playful and modest activation teeming...

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August 23, 2016

SAP Brings Messaging to Life with Live Acrobats

Cloud-based human capital management software solutions. Phew. It’s what SAP’s SuccessFactors offers Human Resource professionals. But that jargon-filled description alone doesn’t bring to life how good tools can help HR folks swiftly manage the complexities of the working world today, and become “heroes” at their companies in the process. At the HR Technology Conference &...

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December 28, 2015

Medtronic Woos Attendees with a Multi-Touch Wall

For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...

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December 23, 2015

Virgin Galactic’s Launch Takes Flight in Mojave Desert

This is the story of the maiden voyage of Virgin SpaceShip Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, 2009 in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth. As the first commercial “spaceline” celebrating...

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