Grey Activation and PR Archives - Event Marketer

Grey Activation and PR Archives - Event Marketer

August 24, 2016

National Park Campaign Targets Diverse Millennials

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation...

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October 21, 2015

Turner Gas Station Stunt Spotlights Dallas Season 3

Keeping modern TV viewers satisfied isn’t easy. Even the creators of TNT’s “Dallas,” a show that revolves around backstabbing, sexual exploits and sly business maneuvers, discovered that the program’s viewer base was shrinking by the end of its second season. In an effort to entice new viewers and reinvigorate existing fans by making “Dallas” a...

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