Goodby Silverstein & Partners Archives - Event Marketer

Goodby Silverstein & Partners Archives - Event Marketer

October 26, 2015

Chevy Transforms an L.A. Hotel into a 3D Arcade Game

Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic Claw Game. The multimedia showstopper was designed to bring the Sonic brand’s disruptive and irreverent personality to life on a large enough scale that...

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