GoMobile Archives - Event Marketer

GoMobile Archives - Event Marketer

May 10, 2016

Miller’s Mobile Lounge Draws Young Beer Drinkers

Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a...

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