GolinHarris Archives - Event Marketer

GolinHarris Archives - Event Marketer

October 19, 2015

Cisco Utilizes a Twitter-Based Gamification Strategy

Twitter became Cisco’s right-hand man at this year’s Cisco Live conference, the brand’s flagship customer and partner event that spans five days and touches hundreds of thousands of partners, influencers and customers, both in-person and virtually. Prior to the event, the Cisco Live social media team sent out pre-event teaser tweets, messages and reminders about...

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October 16, 2015

Cisco Turns Twitter into a Customer Service Hotline

One of the primary goals of Cisco Live, Cisco’s flagship conference, is to grow and strengthen a loyal community of technology professionals who play a role in the evaluation, selection and use of Cisco solutions. To facilitate connections over the five-day event among attendees (both physical and virtual), between the brand and attendees, and between...

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