Go! Productions Archives - Event Marketer

Go! Productions Archives - Event Marketer

October 7, 2015

Mercedes-Benz Takes Fashion Week Beyond 
the Tents

After a few years as the title sponsor of New York Fashion Week, Mercedes-Benz turned up the heat on its partnership with a couple of firsts. For one, it was the first time that Mercedes had unveiled a vehicle—in this case the new two-seat SLK roadster—at a fashion event. In addition, the automaker for the...

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