Go! Experience Design Archives - Event Marketer

Go! Experience Design Archives - Event Marketer

July 14, 2017

Porsche Gives VIPs Exclusive Look at its Test Track

A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red carpet-style experience featured everything from tap dancers to simulation labs to the highlight of the event—a theatrical demo of the Porsche Experience Center’s gargantuan test...

read more


Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |