George P. Johnson Archives - Page 8 of 8 - Event Marketer

George P. Johnson Archives - Page 8 of 8 - Event Marketer

October 7, 2015

Fiat Drives Home its Style Message with SoHo Gallery

Looking to make an impression in a venue with a little more inherent style than the convention centers that host auto shows, Fiat decided to take its 500 Cabriolet to the streets of SoHo. The automaker hoped to connect with influential lifestyle journalists, artists, fashion designers, musicians and other trendsetters in New York City’s creative...

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