George P. Johnson Archives - Page 6 of 9 - Event Marketer
Siemens Exhibit Leverages ‘Focus Wings’ and Tours
Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result...
GM Demonstrates Real-Life Use of its OnStar Service
A revamped auto show presence helped OnStar increase the number of product demo requests and generated subscription renewals for the vehicle security service. Inside the curved-walled, 2,400-square-foot footprint, visitors experienced three areas, all demonstrating real-life uses of the service. In one area, five 42-inch screens ran clips of customer testimonials while two other screens showed...
France Telecom Academic Camp Keeps Developers Sharp
France Telecom relies on thousands of independent application developers to create the technology that keeps its Orange mobile service on the leading edge. So when the company was planning a seminar to share the latest technical info with top developers and strengthen their loyalty to the company, Orange knew a standard corporate meeting wouldn’t do....
Jeep Takes Off-Roading Indoors at the NY Auto Show
The Camp Jeep owner-loyalty program has long helped Jeep cement relationships with its passionate consumer base in the great outdoors. But would the concept work among new prospects—and inside a convention center? Betting the answer was yes, DaimlerChrysler deployed a scaled-down Camp Jeep at the New York International Auto Show, setting up a 30,000-square-foot indoor...