George P. Johnson Archives - Page 2 of 9 - Event Marketer
Shipping Containers Help Tell Alibaba’s Brand Story
Chinese e-commerce goliath Alibaba’s first public event in the U.S., Gateway ’17, was designed to educate people on business opportunities in China, inspire small businesses and reignite trade between the two countries. With a five-year initiative to fuel growth and spending in the Chinese economy while creating new jobs in the U.S., Alibaba created an...
IBM Introduces the Cognitive Era Via Personalization
IBM is a company that knows how to make an entrance. The tech giant proved as much at its premiere cloud and mobile conference, InterConnect, with a larger-than-life entryway that fully immersed 23,000 attendees in the narrative of its cognitive business platform. The experience was designed to attract attendees to the conference’s Solution EXPO, and...
Cisco Staff Offers Booth Tours to Key Executives
At the Healthcare Information and Management Systems Society’s event last February in Orlando, FL, Cisco strategized for increased sales by integrating the internal marketing, sales and executive teams to activate deeper touch marketing opportunities. Cisco sent 14 senior sales executives and several business and technology experts to bring target executives through the interactive booth activities,...
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...