Fuse Archives - Event Marketer

Fuse Archives - Event Marketer

December 23, 2015

New Balance Takes College Campuses by Storm

When it comes to marketing, New Balance used to be low-key, eschewing splashy ads and million-dollar endorsers favored by big spenders Nike and adidas. Who needed all that, when the brand enjoyed a loyal following among serious runners who favored its comfortable shoes, width sizing and performance features? But in 2008 the quiet company shook...

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October 29, 2015

New Balance’s Bright Dome Turns Heads at X Games

New Balance had two sure ways to get noticed at the X Games in Los Angeles. First, to attract attention in a sponsor village dominated by branded trailers and the same old black tents, the shoe manufacturer set up a bright red dome loaded with interactives. The second was the unusual tactic of guerrilla marketing...

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