FISH Technologies Archives - Event Marketer

FISH Technologies Archives - Event Marketer

October 26, 2015

Tough Mudder Amplifies Social Buzz with RFID Anklets

Forget Iron Man. Tough Mudder is the latest badass extreme race to get endurance athletes and top sponsors worked up. Last year the race enlisted the help of RFID technology to generate excitement and buzz on Facebook while creating brand impressions for Tough Mudder and its sponsors. RFID anklets were distributed and registered to event...

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October 26, 2015

USA Swimming Dives into an RFID-Based Fan Engagement

FISH Technologies’ RFID-enabled social media tool enabled fans this summer to explore the USA Swimming Aqua Zone experience outside the U.S. Olympic swimming trials at the CenturyLink Center in Omaha, NE, like never before. Aqua Zone offered fans the chance to get autographs and pictures taken with Olympic swimming champions, compete in a Michael Phelps...

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October 23, 2015

Miller Captures the EDM Scene with RFID Wristbands

Miller Genuine Draft went to Panama to bring a taste of its brand to ValleBash, the electronic dance music festival held every year in the mountains for an exclusive, invite-only crew of Facebook influencers. For the brand, this was the ideal environment to leverage its EDM associations, while grabbing an opportunity to be associated with...

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October 23, 2015

NFC Credentials Fuel Event Explorations for IBM

Conference planners are always dreaming up incentives to get attendees thoroughly investigating all an event footprint has to offer, from session content to the expo hall to, even, the food. Prizes—free stuff—always help, but throw in some NFC technology and make it as simple as a “tap” and you’ve got a winning strategy, especially among...

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October 16, 2015

MLS Interconnects Soccer Fans with Wearable Tech

Major League Soccer wanted to better understand who the fans were that were attending its events and, at the same time, get a better understanding of what fans engaged with while they were there. The ultimate goal: to plan better future events and design activities that align with fan passions and profiles. For this year’s...

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